Available for interview: Paul Price, founder

Contact Eileen Gallagher +353 87 911 9954 or email eileen.gallagher@thegallagherconsultancy.com


You’ll never walk alone!

With new personal safety app, BigRedButton, help is just one click away

An emergency call from his son led Paul Price to develop BigRedButton a personal safety app for smartphones which has just gone live. BigRedButton has been developed to provide personal assistance and support to people when they are concerned for their safety or are in a vulnerable or threatening situation.  They may not want to worry loved ones or it may not be appropriate to call the emergency services so BigRedButton gives them another option to get the support they need, while they manage their way out of the situation.

With the single touch of a button, users can instantly activate the BigRedButton on screen and they are immediately put in real-time contact with the trained team who know who they are, where they are and how best to support them. Simply having someone on the line may be all a person requires but the team can coordinate extra support by conferencing in one of the caller’s emergency contacts and in a serious situation connecting the caller to the 999 emergency services. Once BigRedButton is pressed, the team can pinpoint a user’s location using GPS and will maintain constant, two-way communication with them until they decide they are no longer at risk.

“If you have ever felt uneasy when out running, going to or from the office or simply coming home from a night out with friends then the BigRedButton team can be your best friend in that situation” Price said. “You may not want to wake up family or worry them, which we’ve found in research is especially true for teenagers and college students, but you do want to know that someone is always there ready and waiting to help if you decide you need it. BigRedButton does that and we know it will provide a great comfort to those who would like the option of having that extra support. As soon as the person is happy they are safe, simply tell the team, and hang up. The user is always in control.”

Speaking about the event that led him to creating the BigRedButton app, Paul Price said: “We got a call from our son, who was in trouble, but we were not close enough to get to him quickly. We had to hang up and ring around to find someone who could get to him quicker than we could. When we tried to call back his line was engaged and when we did finally get through, it was obvious that the police were required so, again, we had to hang up so he could call 999. For everyone involved, not being in constant communication, was very stressful and I knew that this was a situation that other individuals and families find themselves in.”

BigRedButton is easy to download, simple to use and the trained response team, who are just one click away, are available 24x365. Once the app has been downloaded users register their details and create a personalised list of support contacts, be that Mum or Dad, a partner, friend, or even a work colleague.

Available in the App Store: BigRedButton from TappApps Limited

A one-year subscription to BigRedButton costs 9.99, with calls to the service costing 1.75 per minute. According to Price “people only expect to make one or two calls a year so the service is a very affordable way for everyone to improve their personal safety”. All charges are billed through to a user’s credit card, making it practical for those who may not always have credit on their phones. “And if someone did happen to run out of credit, children in particular, we will always call them back. The team are there to look after you in every way they can” said Price.

Background info:

  • BigRedButton has agreed protocols with the emergency services so that 999 can be conferenced into the call and, if needed, the support team can inform them of the caller’s location.
  • The company is backed by Enterprise Ireland, the Irish government body that invests in high potential start-ups.
  • The company is a Vodafone startup award winner
  • BigRedButton does not track users and only receives user's location when the app is activated on the smartphone.
  • The BigRedButton app is available for iPhone and will be available for Android soon.